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The Changing Face of Food Retail in India
Shalmali Guttal
Food is the largest retail consumption category in India, and food and grocery retail constitute 60-65% of India’s total retail market. The Indian food retail market is the sixth largest in the world and expected to grow to 61 trillion Indian Rupees (INR) (US $ 918 billion) by 2020. With growing urbanization, the expansion of a corporate-dominated private sector, increasing numbers of professionals with changing lifestyles, and the push by the Government of India (GoI) towards digitalization, India is a coveted market for corporate food retailers, both domestic and foreign